Case Study
From Manual to Modern: How Maverick Helped Goetz Brothers Sporting Goods
- Client: Goetz Brothers Sporting Goods
- Industry: Retail / Sporting Goods
- Services Provided: Custom retail system, inventory & sales tracking, account management
- Year of Partnership Initiated: 2018
Background
For over eight decades, Goetz Brothers Sporting Goods has been a trusted name in athletic equipment and uniforms—serving schools, leagues, and everyday athletes with unmatched reliability. Established in 1937, this family-run business has deep roots in the community, built on personal relationships and a commitment to service.
The Challenge
But as the business grew, so did the complexity. With hundreds of accounts, orders were being tracked manually—on paper, in notebooks, and across filing cabinets. This system, while familiar, left too much room for human error. Orders were being misplaced, invoices forgotten, and payments left uncollected. Inventory tracking was loose at best, leading to costly mismatches and shrinkage. It wasn’t just inefficient—it was impacting their bottom line and eroding customer trust.
Our Approach
That’s when Maverick was brought in.
We began with a deep consultation phase, working closely with the Goetz team to understand their operations, their pain points, and their vision for the future. This wasn’t about dropping in a generic solution—it was about designing a system that respected their legacy while solving real, day-to-day challenges.
From there, we planned and implemented a customized retail management system, automating store operations and integrating full account tracking. Every order, payment, and inventory movement became visible and traceable across departments.
The Results
No more lost orders
Payments started coming on time
Inventory was fully under control
Staff could easily view customer history and preferences
Overall efficiency improved
Maverick didn’t just give them new software—we gave them peace of mind and a smarter way to grow.